With pun-filled taglines like “Halal, will it be me personally you are looking for? ” and “You had me at halal, ” Muzmatch may seem like yet another quirky app that is dating but there is alot more to it than that.
Muzmatch is directed at finding wedding partners for Muslims across the globa globe — plus it claims become near to striking one million users globally.
Running in virtually every nation (though it really is most widely used within the UK, US, and Canada), the location-based software shows users probably the most appropriate people they provide in their profiles near them based on a “sophisticated algorithm” which considers a number of different factors based on the information.
Muzmatch ended up being the brainchild of 34-year-old Shahzad Younas, A morgan that is former stanley whom told Business Insider he left their task in June 2014 to master simple tips to build apps after he previously the theory for the business.
“I was thinking, ‘Why is no body doing an application when it comes to Muslim market? ‘” he told company Insider. “We don’t have any such thing, we had been nevertheless on websites online. “
As being a Muslim himself, he stated he understood “the marketplace, the viewers, while the problem” — something other businesses had deficiencies in expertise in.
“For Muslims, wedding is this kind of part that is big of life, ” he explained. “we do not really date, we marry. “
He included that the Muslim market ended up being generally speaking “at least 5 years behind the conventional market and dating apps” with primarily web-focused platforms — so he decided to help make Muzmatch mobile-only.